WINECODE, user's manual

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The QR-Code and its practical application in wine labelling: how to supply valuable information to wine lovers

WINECODE is a new mobile coding system dedicated to the winelovers, which we enthusiastically adopted, thinking that it will help us to be easily reached by our friends and customers with a simple click of their mobile phones. Through WINECODE we can provide information on our wines, food pairing suggestions, a phototour of the vineyards and the winery … and much more!

On the back labels of our wines’ bottles you will find a small square code, called matrix code, which is the gate to the WINECODE world.

It is very simple to use the WINECODE.
All you need is a last generation cell phone (i-phone o any other smart-phone) with photocamera. Get and install the software, which you can easily download from, focus the matrix code and you will enter a special website where you can get all information about us, our wines and tastings in five languages.

In our WINECODE spot you will find:

- the technical wine slides with the latest releases,
- short videos in italian and english with wine tastings and food pairings,
- a texting system to get in touch with the winery,
- an interactive map that will drive you to the winery using your car GPS.

An event section is currently updated to provide information on tastings, shows and events regarding our wines all over the world.

You can start with the matrix code above… and I am looking forward to receiving your comments!

Tags: marketing del vino, QR-code

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