Using social networks to promote Sicilian wines and indigenous grape varieties: agriculture and technology working well together
Travelling a lot for wine presentations and tastings, I have always experienced a broad interest for Sicilian native grapes, many of which are still almost unknown.
People ask a lot of different questions: from the origins of Sicilian grape varieties to their characteristics, personality and adaptation to terroir, to food matches, serving temperatures and longevity of Sicilian wines.
It is very interesting for me to answer those questions, trying to provide not only marketing information, but a short basic survey on Sicilian wine culture that cannot be separated from history, food and lifestyle, being intertwined with the deepest roots of my people’s traditional culture.
My #SicilianWine project is the logic evolution of face-to-face education: using Twitter to provide essential information on Sicilian wine grapes, trying to connect with winelovers all over the world, focusing on the different Sicilian territories and on their influence on grape growing.
A different grape variety every week, for a eight-week program to cover the most popular Sicilian grapes: Inzolia, Nero d’Avola, Catarratto, Grillo, Perricone, Nerello Mascalese, Frappato, Zibibbo.
I understand it is a crazy big project, and of course I do not presume to be exhaustive nor definitive. Everybody is very welcome to participate, interact, engage: winelovers and wine bloggers, Sicilian producers and wine growers from all over the world who grow Sicilian traditional grape varieties.
I will use the following tags: #SicilianWine, #Sicily, #wine, #winelover.
My Twitter account is @marilenabarbera